Kiyatec

As someone whose life has been touched by cancer (like so many of us) I found it deeply fulfilling to help launch the Kiyatec brand right here in my own home city of Greenville, SC. The innovators at Kiyatec are disrupting cancer care by accurately predicting patient–specific response and non–response before treatment begins, and it was our job to help craft a position, visual identity, and entire brand narrative that would resonate with both providers and patients across different stages of the discovery and treatment journey.

Digital | Print | Web | Collateral | Signage